You cannot turn referrals up in a quiet month
A few introductions can make a quarter look healthy. A gap between them can leave partners wondering where the next good client is coming from.
Marketing & Google Ads for UK Accountants
Get Your Accountancy Firm More Clients From Google
Done-for-you Google Ads, high-converting landing pages and follow-up systems for UK accountancy firms — built to turn local searches into qualified client enquiries.
Real result Taylor Accountancy: 12 qualified leads & £4k new fees in month one- Built for recurring-fee firms that want better limited company, tax return, landlord, MTD or advisory clients.
- Ad spend is paid directly to Google, with clear tracking so you can judge the numbers properly.
- No long contracts. Cancel with 30 days' notice if the system no longer makes sense.
12qualified leads in month one
33%landing page conversion rate
£4knew client fees reported
Results from Taylor Accountancy — real accountancy numbers, published openly.
The Problem
Referrals are valuable. They are also unpredictable.
Most good accountancy firms grow through word of mouth. That is sensible, but it leaves your pipeline dependent on timing, memory and someone else making the introduction.
Busy seasons hide pipeline problems
Self assessment deadlines, payroll runs and MTD preparation keep the team occupied, but busy does not always mean the firm is winning the client mix it wants.
Competitors capture searches you never see
When a company director, landlord or sole trader searches Google, they compare the firms in front of them. If you are absent, there is no enquiry to chase.
Video testimonial
Taylor Accountancy on working with LeadLaunch
Taylor Accountancy Proof
Read the Taylor Accountancy case study
Real proof from an accountancy firm.
Taylor Accountancy wanted a steadier enquiry route. We built the page, connected the enquiry flow, and ran Google Ads around accountancy search intent.
12qualified leads in month one
33%landing page conversion rate
£4knew client fees reported
Why Now
Google visibility matters because clients are actively choosing firms.
Accountancy clients are researching before they ask for a referral. They search by service, location, urgency and problem: limited company accountant, tax return help, landlord accountant, MTD support, accountant near me.
MTD has added another reason to act. GOV.UK says Making Tax Digital for Income Tax applies from 6 April 2026 for sole traders and landlords over £50,000 qualifying income, then phases to over £30,000 from 6 April 2027 and over £20,000 from 6 April 2028.
MTD threshold source: GOV.UK guidance.Limited company work is won before the call
Directors compare trust, clarity and specialism quickly. A generic website and weak search presence make the firm look easier to ignore.
Landlords and sole traders need MTD clarity
Many will not understand what to do next. Visible firms with a clear page and a simple enquiry route will capture that demand.
Seasonal demand needs planned follow-up
Tax return enquiries often arrive when teams are stretched. Follow-up systems stop good opportunities going cold in busy weeks.
Marketing spend needs numbers
Clicks, enquiries, calls and client value should be tracked clearly enough for an accountant to assess the return.
ROI Maths
One good recurring client can justify the system.
A strong limited company client, landlord portfolio client or advisory client can be worth far more than the first year's fee. That is why accountancy marketing should be judged on the quality and lifetime value of clients, not on cheap leads.
If a client is worth £1,200 to £2,500 a year and stays for several years, one good recurring client every month or two can make a measured Google system worthwhile.
We use your real numbers when we discuss return: average annual fee, gross margin, capacity, client type and how many new clients you actually want.
The LeadLaunch System
A complete accountancy growth system, not just ads.
Google Ads only work when the full route is built properly: search intent, landing page, tracking, enquiry handling and follow-up. We connect those pieces so you can see what is happening.
Target the right searches
Campaigns focus on the services and areas you want, with negatives to avoid jobseekers, software searches and low-intent traffic.
Convert clicks into enquiries
Your landing page answers the questions a cautious business owner asks before contacting an accountant.
Follow up while the intent is fresh
Forms, calls, email routing and booking options are set up so interested prospects get a professional next step quickly.
Report on real outcomes
You see enquiries, sources, cost and quality, then we refine campaigns from real performance data.
What We Offer
The practical pieces your firm needs to win enquiries from Google.
Each firm starts in a different place. Some need a campaign and tracking. Some need a stronger landing page first. Some need the full system.
Google Ads
Search campaigns for high-intent terms around accountancy services, client types and target locations.
Landing pages
Conversion-focused pages for accountants, written around trust, fees, switching, deadlines and client fit.
GBP support
Google Business Profile guidance so your local presence supports the paid search work rather than fighting it.
Tracking
Form, call and booking tracking so you can see which searches are creating serious enquiries.
Follow-up
Fast email responses, booking routes and sensible follow-up so leads do not sit untouched in busy periods.
Reporting
Plain-English monthly reporting on spend, leads, quality and next actions. No vanity metrics dressed up as progress.
Investment
Accountancy package pricing
Choose between a one-time setup, monthly Google Ads management, or a fuller growth system with tracking, follow-up and automation built in for your firm.
Foundation
Accountancy Starter Setup
From £99 - £500
One-time
Best when your firm needs a website, landing page or enquiry setup sorted before running ads.
A simple setup package to give your firm a proper online base before spending money on ads.
- New website or landing page build if needed
- Website improvements to make your offer clearer
- Mobile-friendly enquiry form, call button, and basic tracking to measure enquiries
- WhatsApp, email, or booking link setup
- Basic growth strategy for brand awareness and visibility
- Google Business Profile guidance if needed
A straightforward way to get the foundations in place before your firm scales traffic.
Popular
Accountancy Growth Ads Plan
Most popular
From £79 - £300/month
Google ad spend is paid separately by you
Best when your firm wants Google Ads managed properly on a small-practice budget.
A lower-risk monthly plan for firms that want to test Google Ads without paying a large agency retainer.
- Everything included in Starter
- Google Ads campaign setup and management
- Keyword targeting for your local area or service
- Ad copy written around real client intent
- Landing page or website support if needed
- Enquiry tracking and basic performance review
- Monthly optimisation to improve lead quality
A practical monthly option for getting Google Ads live, measured properly, and improved over time.
Expansion
Scale Accountancy Growth System
From £350/month
For the fuller system
Best when your firm wants the full system working together: ads, website, tracking, follow-up, and automation.
For firms ready to build a more complete growth system around Google Ads, follow-up, and ongoing optimisation.
- Everything included in Growth
- Ongoing landing page and website development
- Follow-up AI automation for new enquiries
- Custom made automation systems
- Better tracking and monthly reporting
- Support with offers, messaging, and conversion
- Wider growth support as the campaign scales
Built for firms that want more than ad management and need the rest of the enquiry system to keep up.
Free Visibility Check
Check your firm's Google visibility for free.
Use the audit software we built to check your website basics. It gives you a visibility score and clear next steps in under a minute.
- Checks your website directly
- Shows what may stop enquiries
- Gives simple fixes, not jargon
Run the free check
Founder Note
We understand why accountants are cautious about marketing spend.
Accountants see the numbers behind businesses every day, so vague promises do not land. You care about recurring fees, client quality, capacity, busy seasons, January pressure, MTD workload and whether a new client is actually profitable.
Accountancy was the first industry we built a complete enquiry system for. That means the messaging, tracking and follow-up are shaped around how firms think: measured, practical and focused on the right clients rather than just more noise.
The Founder, LeadLaunch Solutions
FAQ
Questions accountancy firms usually ask first.
Is this just Google Ads management?
No. Ads are only one part. We also work on the landing page, tracking, Google Business Profile basics, follow-up route and reporting so enquiries can be measured properly.
Can you target the type of clients we want?
Yes. The campaign can be shaped around limited companies, self assessment, landlords, MTD support, contractors, freelancers, payroll, bookkeeping or advisory work depending on your firm.
We are busy with tax season and MTD. Should we wait?
If capacity is genuinely full, waiting may be right. If you are busy with lower-value work but still want better recurring clients, it is worth building a controlled enquiry route now.
What budget do we need for Google?
It depends on your area, services and competition. We will recommend a sensible starting budget rather than pushing spend for its own sake. Your ad spend is paid directly to Google.
Do we have to sign a long contract?
No. There are no long contracts. Monthly packages can be cancelled with 30 days' notice.
What happens after we enquire?
We review your firm, website, target area and client goals. If there is a sensible fit, we will suggest the simplest package and starting plan. If ads do not look sensible yet, we will say so.
Ready to see if Google can become a serious enquiry channel?
Tell us about your firm and the clients you want. We will reply with a practical next step based on your market, fees and capacity.