Good service, inconsistent enquiry flow
The business was relying too heavily on referrals, word of mouth, and a basic website experience. That made new revenue harder to predict.
Professional services case study
Client: Taylor Accountancy, Nottingham
Taylor Accountancy turned local search demand into new client revenue.
Taylor Accountancy had a strong service and a local market to serve. The missing piece was a cleaner way to turn people searching for accounting support into booked conversations.
Client: Taylor Accountancy, Nottingham
Focus: local search, landing page, booking flow
Market: Accountancy
£4k
New client revenue in month one
12
Qualified leads generated
33%
Conversion rate from the focused setup
A clearer route from local intent to booked calls.
The project was built around one practical job: remove friction between someone needing an accountant and Taylor Accountancy having a proper conversation with them.
Landing page, Google Ads, direct booking
LeadLaunch created a tighter page, matched ads to local accounting intent, and added a direct route for people ready to speak.
More predictable client conversations
The new route produced qualified leads, new client revenue, and a faster return from the first month of activity.
What changed in the system
The result came from improving the whole enquiry path, not from treating ads as a standalone fix.
The practical improvements
- Reshaped the page around the services people were already searching for locally.
- Made the next step more obvious so visitors could move from interest to action faster.
- Connected the ad message, page content, and booking flow around the same intent.
- Reduced reliance on passive referrals by creating a measurable enquiry route.
Want this kind of enquiry path for your own business?
If people are already searching for what you offer, the opportunity is usually in the route after the click: the page, the message, the booking step, and the follow-up.
Book A Review